Business communications services
From strategy to content creation and distribution, MDBC’s business communications services combine industry knowledge with careful editorial execution.
Communications & Media Relations
Communications planning, press materials and media liaison for businesses and industry organizations. Clear messages, informed by the context in which they will be read and reported.
Conferences & Industry Events
Planning and organization of congresses, conferences and seminars, alongside communications and materials for trade fairs. Bringing industry expertise into both the program and its presentation.
Editorial & Publications
Writing, editing and production for digital publications, websites and social media. Our scope includes speeches, research papers and presentations, with close attention to accuracy and audience.
ABOUT MARKETDIRECT
A specialist perspective on a global industry.
MarketDirect Business Communications serves companies, associations and individuals, many with a particular focus on the international diamond, coloured gemstone and jewellery sectors.
Corporate social responsibility and sustainability are central areas of MarketDirect’s expertise.
Credible communication begins with understanding the subject.
Expertise in Practice
Selected projects from international industry communication.
CIBJO CONGRESSES
Event Management & Communications
MDBC provides end-to-end congress organisation and ongoing communications for the annual congresses of the World Jewellery Confederation (CIBJO). Services include planning, registration, administration and on-site coordination, content, media relations, press releases, digital communications and social media coverage before, during and after each congress, and throughout the year.
Jewellery Industry Voices
Webinars, Seminars & Industry Dialogue
Expert discussions on the issues shaping jewellery, gemstones and precious metals. Webinar and seminar communications, with moderation bringing industry leaders and specialist perspectives into conversation.
World Diamond Council Newsletter
Policy & Responsible Sourcing Communications
Editorial analysis and industry communications on the Kimberley Process, responsible sourcing and diamond supply chain integrity, focusing particularly on the contribution of WDC members. Making complex policy developments accessible to an international industry audience.
Industry Perspectives
Perspectives on communication, responsibility and the issues shaping the international jewellery industry.
Back to the Future: Are Old-Fashioned Connections the New Way Forward?
Digital tools can identify prospects and spark conversations. But trust, goodwill, and business relationships still grow through human connection.
Read article: Back to the Future: Are Old-Fashioned Connections the New Way Forward?
A Newsperson’s Life Before AI Was Different, But There’s No Looking Back
The internet changed how journalists find information. AI is changing how they use it. The challenge is to work faster without giving up the judgment that makes journalism valuable.
Read article: A Newsperson’s Life Before AI Was Different, But There’s No Looking Back
Looking for certainty? Then you haven’t reached your tipping point
From shifting manufacturing centers to lab-grown diamonds and changing demand, the diamond industry may be approaching several tipping points at once.
Read article: Looking for certainty? Then you haven’t reached your tipping point