The company
Specialist knowledge. A broader perspective.
MarketDirect Business Communications (MDBC) specialises in mass media and public relations for companies, organisations and individuals, with particular expertise in the international diamond, coloured gemstone and jewellery industries.
Its work combines communications and marketing strategy with the writing, editing and production of print and digital publications. Services include media relations, website and social media content, as well as speeches, research papers and multimedia presentations.
MDBC’s proprietary database enables targeted distribution to industry audiences. The company also develops distribution databases for clients, supports participation in trade fairs, and organises congresses, conferences and seminars.
Corporate social responsibility and sustainability are core areas of expertise, informing its work across the jewellery sector and beyond.
Founder
Steven Benson
Chief Executive, MarketDirect Business Communications
Steven Benson has worked in communications for the international diamond and jewellery industry for more than three decades. He founded MarketDirect in 1998 and leads its work today.
Since 2004 he has served as Communications Director of CIBJO, the World Jewellery Confederation. He has also held communications roles with the World Diamond Council, as Communications Director in 2014 and in communications support since 2019, and served as Communications Officer of the World Federation of Diamond Bourses from 2005 to 2011.
From 1988 to 2017 he was Editor in Chief at International Diamond Publications, including the titles Israel Diamonds and New York Diamonds.
He holds an MA in Mass Communications from the University of Denver and a BA in Psychology from the Hebrew University of Jerusalem.
Organisations We Work With
Our work encompasses industry associations, businesses and international forums across the diamond, gemstone and jewellery sectors.
Our Approach
Each project starts with understanding the subject, the audience and the purpose.
Industry Understanding
We approach each brief within its wider industry context: the terminology, commercial realities, institutional relationships and concerns of the audience.
Editorial discipline
Accuracy, structure and clarity guide our work. Complex subjects deserve language that is accessible without losing the detail or nuance that makes them meaningful.
Responsible business
Long experience in communicating corporate social responsibility, sustainability and industry standards.