Business Communications Services
A project may call for a press release, a publication or a complete congress programme. MarketDirect offers communications strategy, editorial production, media relations, targeted distribution and event organisation, separately or in combination, depending on what is needed.
01
Communications & Marketing Strategy
Developing communications and marketing strategies around an organisation’s objectives, audiences and industry context. Defining key messages and planning how they are communicated across publications, digital channels, media and events.
Typical work: Communications planning · Key messaging · Audience identification · Content planning
02
Editorial content & publications
Writing, editing and producing print and digital publications for specialist and wider audiences. Turning industry knowledge, research and complex developments into clear, accurate articles, reports and other editorial material. Read industry insights.
Typical work: Articles & interviews · Newsletters · Industry reports · Print & digital publications
03
Website & Social Media Content
Writing and managing digital communications that keep clients, members and industry audiences informed about an organisation’s work.
Typical work: Website development · Social media content · Event updates & coverage
04
Media Relations & Public Relations
Preparing and distributing press materials, maintaining contact with relevant media and supporting coverage of organisations, initiatives and industry developments. Services also include speeches, presentations and research papers for public and professional audiences.
Typical work: Press releases · Media liaison · Interview coordination · Speeches & multimedia presentations
05
Congress, Conference & Event Management
End-to-end organisation of congresses, conferences and seminars, covering planning, registration, administration, participant coordination and on-site support. Communications, press relations, event materials and digital coverage support each event before, during and after it takes place.
Typical work: Event planning · Delegate registration · Administration & logistics · Speaker liaison · On-site coordination · Media & social coverage
06
Targeted Distribution & Audience Databases
Distributing print and digital materials to relevant industry audiences through MarketDirect’s proprietary database. Developing and maintaining client databases to support targeted communications, publication distribution and event outreach.
Typical work: Targeted mailings · Publication distribution · Database development · Audience segmentation · Event invitations
From the first draft to the final event, every detail matters.
Why MarketDirect
Experience built inside the industries it serves.
Specialist knowledge
Since 1998, MarketDirect has worked with corporations, organisations and individuals in the international diamond, coloured gemstone and jewellery sectors.
Editorial standards
Decades of editorial leadership in trade publishing inform how every text, report and presentation is written and edited.
Responsible business
Corporate social responsibility and sustainability are a key area of expertise, communicated with care and accuracy.