Case Studies

Antwerp Facets is a diamond industry news provider owned and operated by the Antwerp World Diamond Centre (AWDC), the umbrella organization representing all sectors of the Antwerp diamond industry. In 2009, MarketDirect transformed it from a printed periodical into an online news service.

The MDBC Blog

1 August 2012

Retail research shows that consumers don't want to be blasted with insincere advertising, but to be seen as valued clients.This has led to a new approach, where you don’t so much target the client, as much as you optimize the likelihood that the client will target you.

Clients in the news

29 July 2012
WDC Board sets up steering committee to examine restructuring, reiterates support for KP reform and expanded conflict diamond definition
23 July 2012
35th World Diamond Congress to be held October 14-17, 2012
10 July 2012
CIBJO President addresses the ECOSOC High Level Segment, discusses impact of economic crisis on jobs in jewellery sector